DevelopmentResearch and Development
Four Strengths of R&D
SPEED01Overwhelming Development Speed
ONE TEAM System of Sales and Researchers
With a ONE TEAM system where research and sales work closely together and constantly share information, customers’ ideas and visions are quickly turned into prototypes.
When necessary, researchers can directly participate in business meetings to address technical questions or issues on the spot.
This close collaboration system is what enables a unique development speed unlike any other.

9,000 Prototypes Annually Supporting Development Speed
9,000 prototypes annually — about 35 per day
Our overwhelming record of prototypes supports our development speed.
Accumulated formula data and expertise enable highly precise designs from the first prototype, minimizing the time to completion.
Backed by extensive experience, our “speed” and “responsiveness” allow us to reach customers’ ideals in the shortest distance.

DEVELOPMENT02Development Power that Unlocks Value
Specialized Team System by Category
With specialized teams for each field such as skincare, haircare, and quasi-drugs, we deliver high-quality and stable formulation designs.
By selecting ingredients and designing textures based on each field’s characteristics, we capture customer needs and realize ideal formulations with high quality.

Cross-Genre Development
Leveraging our experience in developing diverse products such as skincare, haircare, and quasi-drugs, we combine knowledge from different fields to create unique and competitive formulations.
Unconstrained by regulatory frameworks, we create value-added formulations from fresh perspectives.

PROPOSAL03Proposal Power Born from Free Thinking
Holding Idea Contests
Not just following trends, but creating them ourselves—
At Cosmo Beauty, researchers regularly hold “Idea Contests” (nicknamed “Icon”), where they compete on formulations and concepts with free perspectives.
This initiative allows researchers to continually expand their pool of ideas while being conscious of the market.
The unique ideas born from Icon are accumulated internally and serve as the driving force for continuing to provide proposals that delight customers.
A culture of challenging new things and turning inspiration into proposals has taken root.


ORIGINALITY04Creativity that Generates Uniqueness

Unique Ingredients and Formulations
We also work on developing original in-house extracted ingredients and unique formulations.

Storytelling Cosmetics Development
By using evaluated unique ingredients and formulations, we can develop one-of-a-kind cosmetics with storytelling qualities.